| US market launch: cellity Communicator software unveiled at the CTIA Wireless in Las Vegas |
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Hamburg, April 2, 2008 cellity AG breaks into US market by presenting its expanded Communicator software at the largest mobile telephony trade fair in the US—the CTIA Wireless. In keeping with their philosophy of “many mobile communication features in just one app,” from April 1 – 3 Hamburg-based cellity AG demonstrated an expanded version of their successful cellphone software at Booth 802 in Central Hall of the Las Vegas fair venue. The Communicator’s features include free text-messaging and a least-cost routing service that saves as much as 90% on international calls compared to standard charges. The newest e-mail-capable version is being demonstrated for the first time, and will be available to all users by mid-April. The newest feature allows e-mails to be sent to cellphones. Users no longer need to have a recipient’s e-mail address for sending e-mails. The high volume of international calls in the US and the importance of e-mail communication make the cellity Communicator a natural fit for this North American market. The US is the world’s leading market for mobile telephony services. According to the CTIA Wireless Association, the US market has over 243 million cellphone calling plans in force, over 2.5 times the number in Germany. The average user in the US calls for 823 minutes a month, with the average in Germany only 101 minutes. “We are pleased that for once the cellity Communicator can change the direction of traffic on a one-way street and launch a product from Germany in the US,” says Sarik Weber, founder and Executive Board member of cellity AG. “The Communicator is a perfect match for cellphone users in America: users there can achieve substantial savings given the high volume of international calls they make. At the same time the integrated e-mail function makes it possible to use cellphones to send encrypted e-mails, the most widely accepted communication channel in the US market.” According to a study completed by the market research company M:Metrics, in Europe a cellphones are primarily a lifestyle and status symbol, whereas in the US functionality is the key factor.The cellity Communicator combines the best features of the freeSMS, groupCALL and worldCALL products and bundles them with services which make mobile communication even easier. The cellity Communicator turns almost any cellphone into a feature-rich communication tool. “To put it in the most simple terms, the cellity Communicator transforms any conventional cellphone into a genuine smartphone,” says Sarik Weber about the product’s benefits, adding, “Our users keep their cellphone number and existing calling plan, because the cellity Communicator works with all SIM cards and is compatible with nearly all cellular models.” The newly integrated e-mail feature offered with the cellity Communicator covers all basic mobile telephony functions—great news for those who unable to send e-mails on their cellphone until now. Relatively expensive services such as e-mail push services or BlackBerry contracts are no longer needed when using the free cellity Communicator software and its e-mail feature. Photographic material for the cellity Communicator and more information about cellity products are available on our Web site at www.cellity.com.Features at a glance · All cellity products can be used with a user’s own mobile phone number and SIM card · Save up to 90% on calls to over 70 countries and as much as 60% within Germany · Available for Java, Symbian and BlackBerry operating systems · No basic monthly fee, no fixed term contracts, no minimum charge · Billing via prepaid credit balance cellity products at a glance · Communicator: Combines freeSMS, groupCALL, worldCALL, e-mail and other innovative features in one software package · freeSMS: Send and receive text messages (up to 2,048 characters) for free anywhere in the world · groupCALL: Easily make conference calls at competitive rates on your cellphone · worldCALL: Make international calls at low prices from anywhere in the world · cleverCALL: Lower cellphone charges for calls from Germany to all other networks—worldwide. Before each call, the software checks if there is a lower priced connection available than that offered on your cellphone plan · Tweeter: cellity’s twitter software for your cellphone Based in Hamburg, Germany, cellity AG was founded in October 2006 and offers innovative mobile telephony services based on its own software technology compatible with nearly all cellphone models worldwide. This includes the new cellity Communicator, which offers freeSMS text messaging, worldCALL, and other innovative features. cellity users in Germany also benefit from cleverCALL—the first automatic cost-cutting cellphone software available on the market. For more information please contact: achtung! kommunikation GmbH |
